WEEK 6

Depending
on Our PCs





A Dependence Like No Other

When asked what they’d give up in place of a PC, customers answered loud and
clear—virtually nothing!

So, what will they give up to keep their PC?1

Daily Computing Time

As a society, we spend many hours per week using our PCs. As customers spend more and more time online, a PC with a high-performing processor becomes very important.

Average Computer Time (Hours per Week)
46.1
Age: 18 to 34
42.2
Age: 35 to 54
39.4
Age: 55+

1 Source: Exploring our Digital Dependence, An IDC InfoBrief, sponsored by Intel, August 2013

Better Experiences

New PCs offer customers increased productivity, more educational experiences, better communication, and amazing entertainment.

The IDC* study found that owners of new PCs are more likely to use every kind of application than people with older systems.

Applications Used on Primary PCs
4-year old PC
New PC
Productivity
Entertainment
Education
Communication

1 Source: Exploring our Digital Dependence, An IDC InfoBrief, sponsored by Intel, August 2013

Why Buy?

What exactly is driving customers to buy a new PC?

The top four reasons to upgrade (in no particular order)1

Legal Disclaimers

1 Source: Exploring our Digital Dependence, An IDC InfoBrief, sponsored by Intel, August 2013

* Other names and brands may be claimed as the property of others.